he Google Feedback Loop For Quality Traffic

For this to work, you need some kind of tracking for your website/web pages that tells you which search engines send people to you for what keyword searches. Now truly, for a website owner there is nothing more fascinating than their own stats, so if you don't have good tracking software yet, do go out and get some.

There are many versions about, still many free ones available, and please, DO get started with tracking your pages and their performance.***

Now, let's get started.

The Google feedback loop works very simply and like this.

Let's say you have a website and you find out that a particular phrase turns up in those search engine referrals which sends you some people reliably, week in, week out.

It doesn't matter if it's only a few, what DOES matter is that this is ALREADY HAPPENING.

Therein lies the key!

As an example, I noted that just because there was a phrase that related to this by accident in one of my essays, I got some 14 people sent to me because they were searching for "symbols of eternal love". Down the list a bit further, there were another 9 who wanted "eternal love symbols", and then the many more single queries with random variations on that phrase.

A total of fifty visitors who would otherwise have gone elsewhere, every month, on that one key phrase.

That's nice and as it doesn't cost us anything beyond a little time and ingenuity, and ...

... and this is IMPORTANT! ...

... and as I can PROVIDE MORE INFORMATION on this key phrase because that is completely within the brief of my site and what I do ...

I can now begin to enter into the "Google feedback loop".

So now, I shall expand on this idea of "symbols of eternal love".

I'll keep the original article and reference just the way it is, but I'm going to HYPERLINK the phrase where it appears in the text, and make another page with USEFUL AND MORE IN DEPTH information on "eternal symbols of love", including images, references and natural language copy.

When I do this, the following happens:

Firstly, we don't lose what traffic we are already getting by NOT CHANGING THE ORIGINAL REFERRING PAGE.

That's important!

Secondly, we are now offering the visitors MORE AND BETTER information on what they are looking for, and this will be appreciated and can be used as a starting point for a further relationship with the visitor - they may go from there to download something, or perhaps bookmark your pages because you're on the right vibe, perhaps buy something or tell a friend or a group they're on, or a forum, to go check out your site - all sorts of things can and do happen from there.

Thirdly, and this is where the "feedback loop" happens, you now have MORE and MORE VARIED keywords relating to the topic to show, more content and this will BRING YOU UP HIGHER in the rankings for that search overall - which results in MORE people clicking on your site's link, which in turn helps with your rankings.

Well, perhaps I should have called this a feedback SPIRAL because what NOW happens is that not only do you get more than your original 50 people coming every month, but you also get that same effect again - there might well be SOME THING on your further page that brings in that first flow of visitors for ANOTHER specific keyphrase which can be treated in much the same way - hyperlinked to a new page with more in depth information and even better quality content.

Go on like this for a while with the FAVOURITES amongst your key phrases, and you really will:

1. Find whole new "markets" or groups of visitors you've never had access to before;

2. Get more people for the already existing content as your site moves up in the rankings;

3. EVOLVE your site and your web presence in a very safe and expansive way - and without risking being dropped for the orig!
inal content because that doesn't change.

A last word of advice before I go.

PLEASE stay within the context of what you're doing.

No-one is served by having visitors who are the wrong crowd for your services or plans or desires.

If you are selling sun flowers, there is NO POINT in going after keywords relating to audio engineering or motorway maintenance.

Ok so you might get a bunch of visitors, but they WON'T stay, WON'T buy and WON'T do anything other than pass through like a breeze in the night and leave you wondering why you get hits but no sales!

If you *do* stay within the brief or context of what you are doing, and you go after the keywords and key phrases that MAKE SENSE in the context of your site, on the other hand, the "Google Feedback Loop" is an EXCELLENT way to improve quality traffic long term, and reliably.

Schmidt: Google Has Just Begun

Google's CEO Eric Schmidt told media attendees at Press Day that search is the inevitable outcome of what is and will happen on the Internet.

The Internet has started a new phase, according to Schmidt, and Google is ready to lead the way to it. "We've organized Google to be the systematic innovator of scale," he said. "Virtually all of the interesting information businesses have can live on this platform."

Schmidt made the argument for search as the "inevitable outcome" of all that happens online. "As the web gets bigger you need search as a tool to get thru this," he said. "Web growth has turned out to be faster that [url=http://www.answers.com/moore's+law?nafid=3]Moore's Law[/url]."

That growth is mostly happening outside of the United States, according to Schmidt. That likely means China, acknowledged as the fastest growing Internet market with over 110 million users and more signing on all the time.

How Google does it

Schmidt also mentioned the 70-20-10 rule of Google again, in discussing how they run Google. "The 20% time is part of our bargain with our key technical people to encourage innovation, and it works really well."

This year, the goal is to systemtize everything at Google. He noted the heavy investments Google has made in search algorithms, and acknowledged they have had to invest in very significant storage and comupting capacity.

The competition has money to invest as well. "What does the competitive landscape look like?" Schmidt asked. "We have two major competitors with scale management and cash."

"None of the other competitors are focused on the 70% which is search," Schmidt said in referring to Yahoo and Microsoft.

Who are the winners online

When it comes to winning, Schmidt thinks the companies that partner more broadly, as Google has with AOL and eBay, will be the ones that win due to those collaborations. There is room for more than one winner, he suggested.

Our editor, Mike McDonald, observed in his notes that the "businesses living on the platform" is an echo of the old 'search is big enough for everybody' mantra they throw up when people talk about Google and Microsoft, and a winner and loser in that battle.

Governments and obstacles

"The challenge to a corporation is to act responsibly when governmental conflict exists," said Schmidt. "The goal here is to find the right path through the conflicting goals."

"We have people who have very legitimate privacy issues that we have to deal with," he said, a reference that recalled Google's fight with the Department of Justice over information from their search index.

"I'm convinced the impact of users on information, and information on users, is changing the way people are thinking about search."

The future of search

"What does the future look like for Google and its users?" asked Schmidt. "We have more people working on search than ever before in this company."

He also said things are going to become much more interactive, with much more content like audio, video, etc.

Schmidt said there will be much more collaborative activity taking place. That statement was strengthened by Google's announcement of Google Co-op, which enables the sharing of expertise through the labeling of useful webpages and creating "subscribed links" as well.

On ads and where to find them

Google has been driving development efforts at increasing its local search, as a way to enhance how it can deliver ads for clients.

"In the advertising world we are going to have even more targeted ads," he said. Mobile devices will be part of the strategy, due to their presence.

"In mobile the numbers in mobile are fascinating," said Schmidt. "The growth rate of mobile devices are more than 3 times that of personal computers.

"People are going to use them for searches, and they're going to be using them more for finding than searching because the screens are so small."

A Google utopia

"We want to solve the problems people have online today," he said. "We call this Create, Remember, and Share."

"The important thing is that the more things we can bring online, the more detailed, personal, and accurate we can make search."

Google sounds like it is shifting its strategy. Schmidt said, "we are much more focused in user and partner participation, and we in fact focus on giving users the ability to distribute their content.

"We're committed to a much more transparent way of working and communicating. Our fundamental goal is to get you as quickly as possible to the information you need and we remain absolutely committed to that goal.

"We have literally just begun."

5 Strategies to Get Circular With Those Links

One Way Links from High Page Rank Pages are Your Ticket to the Top of the Page Rank Leader Board. Circular Links is a Win:Win:Win where everyone gets Links yet Everyone gets One Way back Links.

3 Different Link Strategies

1. Reciprocal Linking is Where You link to a Link Partner and The Link Partner then Returns the Link to You.
2. One way back Links is where a Link Partner Links to You, But you don't Link Back to the Link Partner
3. Circular Links is where You link to Link Partner A, and Link Partner A links to Link Partner B and then Link Partner B Links back to You. Everyone Gives a Link. But the Best part is Everyone Gets a one way Back Link.

Here are 5 Different Circular Link Strategies any Webmaster can use to get lot's of Circular Links with many Link Partners.

1 - Multiple Web Site Strategy Circular Link Strategy

If you own or operate multiple web sites you can offer a Link Partner a link from a web site of their choice that you own or operate in return for a link back to a different Web site of your choice that you own or operate.

2 - With a Little Help from My Friends Circular Link Strategy

You can offer a Link Partner a Link from your friends Web Site in return for a link back to your Web Site. You of course would then Link to Your Friend Completing the Circular Link

3 - Circle with Yourself Circular Link Strategy

If you happen to own or Operate 3 or more Web Sites why not set up Circular Links between your Web Sites. This Strategy works best when the Web Sites are on Different Servers or with Different Hosts

4 - Circle those Blogs Circular Link Strategy

Set up Multiple Free Blogs on different Blog servers and then Build Circular links Between your Blogs. At the Same Time you can build Circular Links between your Blogs and Your Web Page

5- Let's All Join Hands Circular Link Strategy

Who said you need a Circle of only 3. You can Do Circles with as Many web Pages as you Like. Thinks of this as Web Ring of Links.

• Link Partner 1 Would Link to Link Partner 2
• Link Partner 2 Would Link to Link Partner 3
• Link Partner 3 Would Link to Link PArtner 4
• .....
• The Last Link Partner would Link back to 1

By Using the above 5 Strategies it should be Fairly simple to set up circular links with many Link Partners and explode your Search Engine Rankings and web site Traffic.