Jagger, Google Analytics, and the Future of Search & SEO

I have avoided chatting about Jagger, or even thinking about it. It’s pretty silly to give Google updates names, just call in November, 2005 update. Far more useful. But I did read an interesting article over at Googlelady, who seems to have a cool site. Go visit and digest.

“1) Increased importance placed on IBL (Inbound Links) Relevancy
2) Increased importance placed on OBL (Outbound Links) Relevancy
3) Promotion of relevant Niche Directories (related to No. 1 & #2)

Some other interesting effects were reported by WG Moore. By monitoring the links to his test sites as reported by Google, he established that:

“… Google is down-grading or eliminating reciprocal links as a measure of popularity… a few of our reciprocal links did come back up… from articles where we discussed our area of expertise: Web Analytics… So we feel that these links came back because of content, not linking.””